Sport, the economy, city marketing, urban development, and even regional and national development are fundamentally affected. Organizing the event can strengthen the identity of a country and put major spatial planning problems on the agenda - or even solve them.

Based on studies from The Netherlands foremost centers of urban studies as well as the imaginative power of the world famous Rotterdam based architectural firm MVRDV, Olympic Fire offers a parade of spectacular visions on how the Olympic Games can transform the Netherlands a country known for its tradition of designing its environment.